Feuds don’t exist only between you and that your childhood friend. Or that your colleague at work these big tech giants can beef with each other better and when they do, it’s more like two elephants fighting, the earth(you) is more likely to suffer the most. Eyes pop out when you hear billions of dollars flying around during a lawsuit.

So many silent fights have been occurring lately, just that you are so busy enjoying the tech products these companies have produced, you couldn’t hear them quarrel over patent rights, infringements and so on.

Amazon has a way of getting into so many of these with its co-tech giants.

On Wednesday 6 December, Google pulled its Youtube from all Amazon Fire TVs and Echo Shows. The feud started two years ago when Amazon pulled listings of Google’s Chromecast so as to promote its own similar device which is a streaming device also. They termed this action, “consumer Confusion”.

Google Amazon feud

Since then, Google has been waiting silently for the best opportunity to give a revenge strike but they couldn’t get one perfect one until…

Meanwhile, Amazon never had a Prime Video app for the Google Play store, but, earlier this year they decided to add one. It also declined to support Google Cast, until it was quietly added to Amazon music last month.

Google, seeing their perfect opportunity, first removed Youtube from the Echo Show few months ago, saying the use of the app “violated its terms of service.”

Amazon Echo show owners had to access youtube by visiting the desktop site. Months later, the app resurfaced only to disappear once again. To make it grosser, the desktop site can no longer be accessed by Amazon Echo users.

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Here is what Google has to say about their action:

“We’ve been trying to reach an agreement with Amazon to give consumers access to each other’s products and services. But Amazon doesn’t carry Google Home, doesn’t make Prime Video available for Google Cast Users, and last month stopped selling some of Nest’s latest products. Given this lack of reciprocity, we are no longer supporting YouTube on Echo show and FireTV.  We hope we can reach an agreement to resolve this issue soon.”

Amazon has since responded to this current development saying:

“Google is setting a disappointing precedent by selectively blocking customer access to an open website. We hope to resolve this with Google as soon as possible.”

It’s so clear that there is a lot of under the table leg kickings going on here. Google is trying to punish Amazon by holding the world’s most popular video site away from Amazon Echo users.

This similar feud went down between Apple and Amazon a while ago until recently, when the two companies decided to withdraw their swords into their scabbards.

What happened then? Apple TV was removed from listings on Amazon – it reappeared later after Apple played their own revenge game but disappeared later.

This present feud is from Amazon and Google and Google is currently delivering their own package of revenge blows. Echo Owners have currently lost Youtube today, Amazon Fire TV owners will soon start looking for YouTube on their gadgets by January 1.

Do you think Google is acting childish here by holding YouTube hostage to Amazon Echo Show owners because of Amazon removed its Chrome Cast from its listing or should we blame Amazon for trying to kick out Google’s Chrome cast because it poses a direct competition to its own streaming device?

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